SPRING 2010 TELE-CLASS

Authors: Attract Your Audience, Sell Books

I'm ready to sign up now!

Great!

Click here to register!

Author Branding Bootcamp

Take this class to plan, build and take action now!

An 8-week tele-class for:
Business people and entrepreneurs writing or planning to write a nonfiction book to support their business. And, also for authors who have a book but need help selling it.

You may want to self-publish, or you may aim for a traditional publisher. Either way, make sure you have a winner even before you start writing!

Once you have your book in hand, now what? You need a clear path of action to get your book in the hands of your readers and ideal clients.

Your book can:

• Increase your visibility
• Establish your expertise
• Create a platform for a bigger business
• Attract clients
• Generate revenue
• Establish credibility in the mind’s of your target audience

How can you make sure your book does those things?

By knowing Your Market and Your Message! This is your author platform, an essential part of Author Branding.

Start now by signing up for this 8-week tele-class. In this course, you will get personalized support to plan, build and implement your author platform and get clear on your author brand now.

This class isn’t for everyone. Only if you’re ready to get into action and want your book to succeed and accelerate your career do you want to sign up for this class.

Instructor: Beth Barany has 20 years of experience in the publishing world. She’s also an avid social media marketer for her own business and books. Beth's presence gets her noticed. She’s made book sales from her online social media efforts, booked speaking engagements and client appointments, and enjoyed every minute of it. Beth Barany is the author of The Writer’s Adventure Guide: 12 Stages to Writing Your Book, and Overcome Writer’s Block: 10 Writing Sparks to Ignite Your Creativity. She teaches workshops and speaks in the San Francisco Bay Area, across the United States, and world-wide online.

Cost: $299 on January 25th ONLY. Afterward, the cost is $600. Registration closes Feb. 1. (Visa, Mastercard, American Express, and PayPal accepted.)
Class size: Limited to 12 authors to insure everyone gets individualized attention.
Start date: Thursday, Feb. 4, 2010 through Thursday, March 25, 2010.
Time: 10am Pacific time; calls are recorded so you can listen to the lecture and discussion again and again.
To sign up: Call Beth Barany at 510-332-5384 or Register here. Class Materials: Handouts, recordings, and more resources will be provided.

Note: **No refunds, though your credit can go toward another class or service offered.

Building Your Author Brand: Weeks 1 through 4

Week 1: Author, Who Are You and What Do You Have To Say That’s Unique?

• Define your core brand
• Define your communication message
• Define your author brand
• Integrate into your author persona

Week 2: Readers: Who is Your Audience? What Do They Want?

• Define your audience
• Get clear on their needs and wants as it relates to your message
• Develop a clear persona

Week 3: Know your Tribe

• Know who your competitors and colleagues are
• Analyze their needs, wants, and messages

Week 4: Craft a Compelling Message

• Use powerful language that your audience gets
• Create sound bites small to large
• Turn your book’s message into a clear story to attract your target audience
• Get comfortable projecting your voice and joining the conversation happening on the web

Implementing Your Author Platform: Weeks 5 through 8

Week 5: Your List is Everything

• Implement a list-building systems (Constant Contact, getResponse.com, Emma, aWeber, etc.)
• Craft a campaign to stay in touch
• Implement campaign

Week 6: The Conversation: Social Media Marketing for Authors

• Which social media platform is right for your brand? LinkedIn, Facebook, Twitter, others?
• Craft your profiles for the right social media platforms for your author brand and drive traffic to your list
• Design appropriate messages for the various platforms to effectively engage your audience in a conversation
• Engage a wider community online to establish your author’s presence

Week 7: Communicate, Track, Repeat

• Set up manageable systems to track traffic and presence
• Set up a communication game you can win

Week 8: Action is Everything

• Review
• Expand Your Circle
• Define your Influencers
• Define your Raving Fans
• Play a Game You Can Win

Register Now here.

CONTACT |SITE
Let's connect! Twitter | LinkedIn | Facebook: Me | Facebook: Products

top